Photography cannot be any easier

On-an-egg-photo-J

This photo is of my dad’s mum, ‘going to work on an egg’. She isn’t, actually. She’s visiting the Ideal Home Exhibition in 1962. This photo came in a little yellow wallet (below) and was a promotion for Polaroid (or acrobatic lions. Or eggs).

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“You have just seen how the remarkable Polaroid Land Camera works. This amazing camera shortens the entire photographic process to just 10 seconds. You click the shutter, count slowly up to 10 then remove a beautiful, finished black and white print. Photography cannot be any easier!
We are sure you will want to keep this picture of yourself for many years. That is why it was sealed under plastic with the Polaroid Print Coater. This Coater comes packed with every Picture Roll and with a few quick strokes it makes a Polaroid Land Picture a lasting print that will not discolour or fade.”

Unfortunately, some 50+ years later, the polaroid was looking a little dishevelled but I enjoyed restoring it.

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