To begin with, this post was going to be about getting what you pay for. The pot pictured below is a similar style to a Le Creuset pot but isn’t one. A genuine Le Creuset would be 4 times the price but that’s because they’ve been making kitchenware with care since 1925 and their cast iron pots come with a lifetime guarantee. That’s what you’re paying for. Experience and care.
This supermarket sells it’s own alternative version for those with smaller budgets. That’s fair enough and ordinarily, you might pick up the weighty iron lid and wonder what’s the difference. Where they’ve gone wrong this time is having this one out on display with great chunks of coating missing before it’s even seen a kitchen! What’s worse than it no longer being value for money is that it’s damaging their brand. You can see from the tag that this is Sainsburys but the same would apply in any store. If a product on display appears to be badly made, we lose trust in that brand.
Maybe it was dropped in the last 5 minutes and the staff haven’t noticed yet. I didnt have time to find a member of staff to point it out to or to go back and check on it. I did have time to take a quick snap on my phone though and now I’m sharing it to demonstrate that sometimes, a higher price is worth paying, but also to say take care of your brand. Your reputation is priceless.