Aaargh…that is the noise I made when I dropped my phone into a full glass of water on the way downstairs this morning.
It is also the name of my new favourite font!
I love it so much, I want it for my brand and for my new logo. Here is how it’s looking so far (current on the left, new one on the right)…
However, life (and design) does not always run smooth. After some early feedback and a second look, there are issues.
One being that my name sounds a bit like the department store, John Lewis. And now it also looks a bit like it. Obviously it’s not the same and their green isn’t my colour but they are similar. I haven’t decided yet if that matters.
If my name was John I would definitely steer clear but it’s not and we’re not in direct competition so I could probably get away with it.
A more pressing issue is that the font I love is lacking an essential element (so early in our relationship!). There’s no £! So, while I still love it, I’m going to hop back over to fontsquirrel (for starters) and see what else is out there.
Here are some other variations I tried on the way. Work in progress…