Tag Archives: development

Aaargh!

Aaargh…that is the noise I made when I dropped my phone into a full glass of water on the way downstairs this morning.

It is also the name of my new favourite font!

I love it so much, I want it for my brand and for my new logo. Here is how it’s looking so far (current on the left, new one on the right)…progress-sharing-030516

However, life (and design) does not always run smooth. After some early feedback and a second look, there are issues.

JOHN-lewis

One being that my name sounds a bit like the department store, John Lewis. And now it also looks a bit like it. Obviously it’s not the same and their green isn’t my colour but they are similar. I haven’t decided yet if that matters.
If my name was John I would definitely steer clear but it’s not and we’re not in direct competition so I could probably get away with it.

A more pressing issue is that the font I love is lacking an essential element (so early in our relationship!). There’s no £! So, while I still love it, I’m going to hop back over to fontsquirrel (for starters) and see what else is out there.

Aaargh

Here are some other variations I tried on the way. Work in progress…

logo-dev-on-the-way

 

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