Tag Archives: wilko

Value design

I bought my rhubarb and vanilla body scrub because it smells nice. It wasn’t until it was sitting in my bathroom, half empty, I had a moment of appreciation for the packaging. It caught me by surprise as it’s an own-brand product that only cost £1. Design isn’t normally a major feature of own brands, partly because it’s one of the corners that can be cut but also because they’re purposefully designed to represent ‘value’.

What I like is that they’ve printed the inside back of the container the same colour as the product. That’s it! From a practical perspective, it always looks full and I don’t have a cheap looking plastic tube in my bathroom as I use it. But what really does it for me is that it matches exactly! How much time was spent getting that right or was it a lucky accident? Orange is a difficult colour to match so I might have to try some orange and pomelo to find out!


As a brand, they look nice in the store, too, but there is a minor oversight I hadn’t noticed. While I was looking on google for the design agency (I didn’t find the answer or I’d credit them), I found a tweet by Chris (https://twitter.com/christof36/status/540916236918747136) who pointed out that ‘some fruits are darker than others’. Even the product photographer struggled with this passionfruit and melon bath foam. Don’t let that put you off though – they still smell nice – and what do you want for a pound! (link below to Wilko online)